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5 Ways To Influence Your Audience Before The Show

21 Jul

Common Busy Tradeshow FloorThe question every business owner asks before the next big trade show. “Who will work in my booth and will they be able to represent and sell my brand to capture leads that will make this trip worthwhile?” Marketing is a large expense and hiring staff for your trade show booth is certainly not cheap.  Don’t under estimate the buzz that your staff can do for you at trade shows. The benefits of hiring an experienced trade show model, brand ambassador or brand influencer is well worth the price. Here’s why:

The Power Of Good Company | 5 ways Influence Your Audience Before The Show

Brand Ambassadors can actually save you money.  The main reason to hire a brand ambassador is to showcase your product.  But what if you can also use their social media as an advertising avenue. Now we’re talking.

Today’s models are different. Exhibiting at a trade show is an expensive proposition. The few days you are on the floor must be productive and generate leads, no clowning around. Gone are the days of scantily clad models that hand out key chains to attract attention. The truth is brands want more. Many brand ambassadors are University students or graduates and do this as a part time job. Utilize your trade show models and brand ambassadors to represent the best of what you have to offer, bring in leads you can use to build your business and leave a positive and lasting impression on your future clients.

1.Give Aways

In the days leading up to your event, ask your brand ambassador to announce some of the special giveaways happening at your booth. They can use their social media accounts to do this, which is worthwhile because they already have their own followers. That’s an entire captive audience you couldn’t have possibly reached without your brand ambassador. Now you’ll have a real buzz surrounding your product before the show even starts! When your brand ambassador creates social media posts, she’s influencing the way the mainstream is introduced to your product. Instead of simply standing alone, people will immediately associate the product with a name and face.

2.Show off your ProductScreen Shot 2015-07-31 at 11.27.27 AM

A live demonstration conducted by an intelligent, articulate and beautiful person will attract more men and women to your booth to witness your product in action. Don’t underestimate the buzz a model can bring to your product. Just take a look at the pairing of Jordache and Sarah Jessica Parker. Jordache teamed with the Sex and the City superstar to successfully enter the world of e-commerce. Sarah Jessica Parker will be modeling for their online exclusive collection “Look.” Excellent models will truly compliment your brand by engaging people who pass your exhibit. You can set up something for your brand ambassador to share to get them to share on their social media. For example gap ran a promotion to ‘try on our jeans and get $10 off.’ You can have your brand ambassador take pictures with individuals and tag the brand to be in the running for a prize.

The influence this can have on your audience and/or target market is immense. Think about it. The product does not have to stand out on its own or speak for itself anymore. It becomes an extension of the Brand Ambassador and embodies his/her voice. I’ll bet the next time you see a pair of Jordache jeans you’ll think of Sarah Jessica Parker and your favorite Sex and the City moment. All because of a pair of pants.

3.Gather a Larger Crowd

With experienced Brand Ambassadors  you can handle a larger crowd at your booth. If you can engage a large group of people within the trade show, other attendees will wonder what the commotion is and join the crowd too! Trade show models have experience handling crowds and are well versed in learning information about your business and products quickly. You may even be able to find models that specialize in crowd management.

Here’s the kicker: Trade show models and Brand Ambassadors can think on their feet, and that’s exactly what you’re paying them to do. Not only do they have the skills to manage the crowds, they have the ability to influence each individual in the crowd. Many businesses forget how much potential Brand Ambassadors have and underutilize them before and even during the show. Don’t let that happen to you!

4.Show off Your Product

A live demonstration conducted by an intelligent, articulate and beautiful person will attract more people to your booth to witness your product in action. Don’t underestimate the buzz a model can bring to your product. Just take a look at the pairing of Jordache and Sarah Jessica Parker. Jordache teamed with the Sex and the City superstar to successfully enter the world of e-commerce. Sarah Jessica Parker will be modeling for their online exclusive collection “Look.” Excellent models will truly compliment your brand by engaging people who pass your exhibit. You can set up something for your brand ambassador to share to get them to share on their social media. For example gap ran a promotion to ‘try on our jeans and get $10 off.’ You can have your brand ambassador take pictures with individuals and tag the brand to be in the running for a prize.

The influence this can have on your audience and/or target market is immense. Think about it. The product does not have to stand out on its own or speak for itself anymore. It becomes an extension of the Brand Ambassador and embodies his/her voice. I’ll bet the next time you see a pair of Jordache jeans you’ll think of Sarah Jessica Parker and your favorite Sex and the City moment… All because of a pair of pants.

5.Book Smart

Booking your models through Tradeshow Casting is efficient, easy, and cost effective. Whether you’re looking for talent to represent your company in your own town or across the country, TradeshowCasting.com is just a click away.

When you post your job for a small subscription fee on Tradeshow Casting you can request exactly what you want in a model. You can view models resume, bio, photos and video if they have one. Hire directly and save on agency fees.

If your trade show requires a long trip, you’ll be using a lot of that marketing budget on plane tickets and hotel rooms, meals and salary. It is far less expensive to hire talent locally. And now, due to a brand new platform called TradeshowCasting.com, for a modest subscription fee, you can hire talent that fits your brand directly from the internet. If you have a specific curriculum you have worked out to train your trade show talent then leave staff at home. Hire and train locally. Save money to further promote your brand. You can send scripts directly to the models before you land in town. So what are you waiting for? Create a Tradeshow Casting account today.


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