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Brand Continuity: Hiring The Best Live Talent

30 Mar

Hiring the right talent for your next trade show or event will benefit your company in many ways. Creating a mental image for your brand with live talent will psychologically help your audience remember your product or service. Finding the perfect brand ambassador to represent your brand can be a challenge but with Tradeshow Casting, we make it simple and less time consuming. Make sure to do your research so you have a team member that will help achieve your companies goals. Once you find the perfect representation for your brand don’t hesitate to use them again and again for more events and trade shows in the future.

Why is it beneficial?

Great talent can be a struggle to find. Talent that understands and possibly uses your brand is an asset.   Many people remember faces before names and pairing a face with your brand is going to take your company to the next level. Engaging with potential customers live and in person is vital to creating a successful business. Creating the perfect experience for your customers takes planning and strategic thought. Always stay creative and think outside the box while planning your marketing strategy. Not only can live talent attend trade shows for you, they can even assist in follow up or social media strategies.  So what marketing technique should you turn to? Brand continuity is the first approach to take.

Talent Branding!

Live talent is the best way to give your audience the experience they need to remember your product or service. 56% of global talent leaders are making talent branding a priority. Stay ahead of the trend and not behind it. Rehiring talent that made your trade show experience a success is the smartest move you could make. If it worked the first time it will work again. Why go through the long process of finding the perfect person again when you could just stick with the same talent to continue bringing success to your company? Don’t forget that your talent can grow with you and end up even becoming your brand spokesmodel. Think long term. Brand continuity for your audience is going to bring new leads and customers at events. 

 

KeepCalmFindTalent

Now that you have the technique to use to put your ideas into action, planning your events ahead and sticking to the same face for your brand is the pathway to success. Tradeshow Casting creates a connection between company and talent that will last. Do the research and put in the time finding the perfect talent so you don’t have to worry about it again. Lets get your company to the next level. Find your talent through Tradeshow Casting and keep them in mind for any upcoming events you have planned! Don’t forget to check out our other blogs to help maximize your brand.

 

 


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