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#CastingADream: Model Entrepreneur

28 May

Chekesha Van Putten : model, actress, and dancer. Chekesha Van Putten is originally from Los Angeles California, where she  undoubtedly developed her love to be in front of an audience. As an award winning spokesmodel, actress, dancer, and now tech entrepreneur Chekesha has made her mark in multiple industries.

Chekesha began her career in front of the camera as a professional dancer, appearing in commercials and music videos. Studying under the tutelage of her mentor Debbie Allen, she quickly gained recognition in the entertainment industry and began booking roles in hit TV shows and films including The Academy Awards, Melrose Place, Third Rock From the Sun, and commercial campaigns for Pepsi, Ross and Taco Bell. She was also a dancer and choreographer for Los Angeles Lakers Girls for 2 years where she was called to do multiple promotional and charity appearances across the globe, including a USO tour in Asia.

Chekesha earned her bachelor’s degree in Communications (Radio, TV and Film) from Howard University with honors and did postgraduate studies at the prestigious Royal Academy of Dramatic Art in London,where she honed her craft as an actress. She has continued to add many credits to her professional resume most notably Austin Powers, Hoodlum, Mad TV, Last Vegas, and American Beauty, where she earned a Screen Actors Guild Award, for best ensemble cast.

In 2015 Chekesha launched her first tech entrepreneurial venture called Tradeshow Casting, which was a job board matching trade show and event talent with companies exhibiting nationwide.  After filling this much needed niche, in 2017 she expanded her business and launched Castango.com an on demand job marketplace connecting performing talent with short term gigs. She is revolutionizing the talent industry by streamlining the casting process saving time and money by eliminating the middle man utilizing the power of technology.  Chekesha is also a talent coach, her passion and dedication to the performing arts has inspired her to give back to the next generation and help aspiring artists to reclaim their passion and follow their dreams.

THE PROBLEM

Talent are always looking for their next job and ways to supplement their income while waiting for their big break. There was a real gap in the way in which talent could find this type of work without the help of an agent. Most models and talent spend hours on-line, signing up with multiple agencies waiting for the phone to ring. Companies are often unable to find this qualified talent on demand and are charged high fees to make this happen. There was no centralized place on-line to find this work.

THE SOLUTION

After moving to Vegas with nothing but an entrepreneurial spirit and a dream to help others, Ms. Van Putten developed the concept for Castango: an on-line job marketplace which helps match talent—spokesmodels, brand ambassadors, actors, models, dancers, etc.—with short term jobs such as trade shows, live events, commercials, print work, digital campaigns, videos and more.  She says. “I’m really hoping to create a vehicle for performers to promote themselves and find work with

out having to completely rely on an agent.” ­ See more at: http://bit.ly/1PF8qE6

THE VISION

Castango was built on a dream to make finding work more accessible to models and talent across the nation. Empowering freelance models and talent to take control of their career and negotiate their own rates based on skill and experience. All photos, videos, and submissions can be submitted in one place! So talent can manage their careers effectively and have comfort in knowing they will be paid on time.

THE OUTCOME

Whether it’s part time or full time, Castango is the go-to on-line job marketplace for models and talent nationwide.  Search for jobs, promote yourself, book work and get paid on demand. This platform was built by a talent for talent. It was meant for you – Sign up now!

If you are a talent and have a story you would like to share about why you got started and what your dream means to you, we would like to hear it. Simply tag @castangoinc and hashtag #castingadream.  We will be featuring talent on a weekly basis and want to hear from you!


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