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How to Write an On-line Bio | Trade Show Blog

24 Apr
Training
As freelance model you will need to market yourself independently. Your Castango bio becomes that much more important. You should make sure it sells your model personality and brings out your personal brand. Here are some tips on making your bio stand out and one they will never forget.

How To Get Hired With Your Castango Bio

1. Identify your purpose:

The potential client is your audience. You need to take some time to think about your audience and what you want them to know about you. A summary of  what you are looking to achieve usually works best.  Are you tech savvy and interested in working at CES, or do you love fashion and want to work at New York Fashion Week?  Keep your audience in mind when authoring your bio.

2. Third person perspective:

Your bio should sound as though it were objectively written. If you look at any book cover, the bio will be in the narrative mode even though the author has probably written it themselves. So instead of writing “I have lived in Las Vegas and I speak 4 languages”, try “Jill Johnson has lived in Las Vegas, and she speaks 4 languages, and interested in pursuing a career in the trade show industry.”

3. Highlight you greatest accomplishments:

What are you most proud of?  Have you booked any big jobs, won any awards or received accolades for work you have done professionally or in school, sports, the community?  Include these facts in your bio. You want to stand out from the crowd and you can only do that by sharing your personal experiences and accomplishments, no matter how big or small.

4. Throw in some personality:

Add some flavor to your bio by including something unexpected. This can be a bit of humor or just random information that you think people will be interested in, such as being a fine wine connoisseur – already a topic for conversation. I am sure you have read words to this effect at the end of a bio: “and in her spare time, she really enjoys surfing and playing with gerbils”. A little witty twist at the end can tell a lot about your personality.

6. Read and rewrite:

Don’t forget to get someone to proof your bio for typos.  Remember that your bio is a living document and you should review it on a monthly basis. Since it’s fairly short it won’t take you too long to make changes that keep it updated.

 

Castango.com is the trade show blog for trade show models, talent, and companies nationwide. Questions, comments? Tweet chat us @castangoinc


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