It’s Not “Just” a Headshot – It’s What Gets You Hired.

26 May

headshot blog

Sometimes we try and short cut this critical element by looking at our headshot as redundant, and as an unnecessary expense. But we should actually be looking at it as an opportunity to portray an image to our potential clients, to share our brand, and to show ‘the face behind the business’.

You  forget that when potential customers are looking at your profile(s) or website, they are also looking at who you are and how you conduct business. They want to make sure that you are serious about quality and good customer service. If the photography on your website is done with a point-n-shoot and on-camera flash against a plain wall with a dark shadow around your head, it sends the wrong message. It shows lack of professionalism. And if you don’t appear to care about your own personal image, then why should your potential client believe that you would use higher standards for the product or service they are offering to their target audience?

What then, are the elements that determine a strong professional headshot versus an amateur snapshot?

The physical side of taking a ‘proper’ headshot requires the usage of standard professional equipment- camera, lenses, lighting, and photo editing software. But more importantly than that the intangible aspect – experience. Without the knowledge of how to effectively use camera gear, lighting (even daylight), or to be able to trouble shoot problems should they arise, leaves you back at square one.

Everyone is different and needs to be photographed a certain way according to their shape, hair color, gender, skin, and profession. Knowing what lighting to use, in what direction, with each face shape, makes all the difference in the world between an okay shot, and an amazing portrait. A good professional photographer will suggest the proper clothing, analyze the model’s face and then pose and light them accordingly. The last thing to consider is that depending on your profession or what the shot will be used for, you might want to add a little personality to your portrait. Showing your audience a little bit of you, will help them make a connection and start a bond before they even meet you.

And lets not forget the importance of our profile headshots on sites like Castango in which we are directly representing our business. How do we want to be seen? Do we want our audience to see us as a real professional with high standards, or are we satisfied with showing them our ‘mug-shot’?! Lets not take a selfie because this is the new handshake. Would you give a “pound” to your future employer? We think not. Sign up with Castango and elevate your online profile by uploading your professional shots right now !

Related: How To Get Hired With Your Profile.

Related: How To Write A Professional Bio.

Related: #CastingADream: Guide To Getting Noticed

Comments? Tweet chat us @Castangoinc

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