Liquor Promotion Etiquette

06 Jun


As summer approaches, outdoor events are a huge trend. Brands such as Jack Daniels, Tito’s, Sauza 901 and many more need live talent to represent their product. It is always a high energy atmosphere when working these events so you must have a lot of energy and a good attitude. There are 3 main rules in liquor promotions. You must always take this job as serious as you would a professional event like trade show by maintaining a professional appearance, and creating an experience that your audience will never forget. Have fun and keep these 3 main rules in mind when you book your next liquor promotion gig.

  1. Professionalism:

Liquor promotions are one of the biggest markets in the promotional modeling industry. Not only are there countless brands of liquor, summer is approaching and everybody is ready to drink and have fun. The atmosphere will be a party scene but you must maintain your professionalism at all times. From the moment you walk in the door to the moment you walk out, you must uphold the brand image and keep your customers happy.JackDaniels Your reputation is what matters and you must always keep the brand in mind.

For example: Many partiers are going to want to take shots with you. They may even offer to tip you to take the shot with them.

Be cautious of this scenario. Make sure you are aware of the rules and regulations of the job you were hired to do. Also, keep in mind that someone is watching you at all times. If you are permitted to drink on the job be careful how much you consume. The last thing you want is your reputation to be ruined from a simple mistake. You are entitled to refuse anyone.  Do not give in to any peer pressure.  

2. The Appropriate Appearance:

Communication with your employer is key! When you are hired for a gig make sure to ask questions so you are clear as to what you are supposed to wear and how you are supposed to look.  Maintaining an appropriate appearance, whether you are working a festival, in a club or at a pool is required. You will show your employer that you are prepared and they will appreciate that. The typical attire for summer events is a swimsuit or cocktail dress. Usually a solid color like black or white and not too revealing. Shoes are wedges and a little sarong or wrap if you have one. In most cases they will provide a uniform for you. Again, keeping open communication with your employer is imperative so you know what to expect.

3. Attitude Means Everything:

No matter what company you are working for, big or small, your main goal is to promote and create an experience that your audience will never forget. Create conversation about the product and engage with your customers when you can. You will want customers saying great things about the brand and remembering their experience as positive. That is the ultimate accomplishment. Keep a smile on your face at all times. If you genuinely enjoy sampling drinks and making people happy it will come naturally. Don’t ever forget that someone is always watching you somewhere so keep a smile on your face and hold your head up high. Be proud of the fact that you are representing that brand. Take pictures and post them to Instagram! It is great marketing for the brand and a fun way to go the extra mile via social media and interact with the crowd. 

This summer is going to be one for the books. Promotional gigs are everywhere and live talent is desperately needed to boost the success of new and established companies. No matter what stay confident, maintain a professional demeanor and just be you and have a good time! Sign up with now for free! For more up to date tips check out our blogs here.  


3 Responses

  1. Alyssa says:

    Hello I’m wanting to apply this summer. Where can I apply?

  2. Shelby moore says:

    I’m looking to see if you have any event coming up in the Daytona Beach Area of Florida. I would be a great fit for this job and I have the personality and looks it requires.

  3. Yana Block says:

    Ambassador Nashville

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