The Power of Good Company: Experiential Marketing

04 Jun

Remember that old Taco Bell advertisement that told us to “think outside the bun?”  Of course you do! It conjures up images of a cute Chihuahua, delicious burritos, and thirst quenching beverages. The funny aspect about Taco Bell’s “Think Outside the Bun” campaign is that it was presented through very traditional forms of marketing (print, radio, television,) however it gave Taco Bell consumers the experience that they were breaking out of the mold and enjoying a unique experience that other fast food consumers could not. This precursor to Experiential Marketing gave way to a plethora of “outside the box” marketing strategies you can use today.

The goal of experiential marketing is to form memorable emotional connections between the brand and the consumer. This is really a chance for retailers on the high street to shine – to become destinations that offer a social experience which is fun and entertaining. Let’s take a look at one example of an extremely effective experiential marketing strategy.

When Adidas launched the new Derrick Rose sneakers they gave prospective consumers a unique opportunity to pick up a pair of these hot kicks for free! The opened up the “D Rose Jump Store” in London. Customers could visit the store and walk out with a pair of shoes if they could jump ten feet high (the height of a basketball rim) to claim them. Adidas recorded this and posted the footage on you tube. Of course it went viral. This gave consumers a window into the life of a professional basketball player and engaged millions of others who were enthralled with watching people succeed or fail at claiming these new shoes.

Experiential marketing is more relevant now than ever, bringing brand personality to life and using sensory techniques to connect with people on an emotional level. Consumers want to know the full story before parting with their cash. Where does the product come from? What does the brand stand forEngaging your potential customers using experiential marketing is a fantastic way to ensure your product’s success. But how do you create a lasting experience at a trade show or event? Castango can provide your business with the most experienced talent in the industry to help make your event a success. So what are you waiting for? Create an account with and find the models and talent that best fit the experience you want your customers to remember forever.

Do you have a great example of experiential marketing? Tweet chat us @Castangoinc

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