Video Reel: The New Resume

18 Feb


Having a video reel to showcase your talent has more benefits than you realize. The trade show and event industry is competitive. Utilizing every tool to present yourself professionally is vital to help you stand out. Whether that be professional head shots, a portfolio, an impressive resume or a video reel, it is all important to have. The video reel is the new resume. 51.9% of marketing professionals worldwide name video as the type of content with the best response rate for your future employers. Let’s get down to the basics. What exactly is a video reel? What content do you need in it? Where can you become noticed? Castango has the tips for you to create your perfect video reel that could land your next big event.

What is a video reel?

A video reel is a visual representation of your skills and talent. Future employers would typically view this to get a good idea of how you work. If you want to see an example of a professional video reel check out Chekesha Van Putten’s, the american spokesmodel.

After watching the video reel it gives you insight on the talents personality as well as work ethic.

What should you showcase?

Make sure your video reel is relevant to the job position. If you are applying to become a spokesmodel then have footage of you in the action. If you are aspiring to be a model for print work make sure to put your best photos on display. You have 30 seconds to capture your future employer’s attention so make it bold and to the point. The longest your video should be is between 60 and 90 seconds. It should never be over 2 minutes. Refrain from repeating your footage within that time frame. It leaves an impression that you do not have enough footage to present. Do not be afraid to show your personality within your video. If you are serious or funny put your personality into your reel as well. This will also give your future employer a better idea of who you are.  After you have shot scenes for your reel it is important to hire an editor that has experience. Include music in your reel to make it stand out. Lastly, show it off. Get advice and make changes accordingly before putting it on-line. 

Where can you get noticed?

The internet is your major gateway to grabbing people’s’ attention. Uploading your video on sites such as Youtube will allow you to share your video wherever you’d like. Uploading it to your Castango Professional profile is a huge benefit and will allow your future employer to hire you just from watching your video reel. Having hard copies is also good to have so you can pass them out or have them handy. As time goes on make sure to continue to keep your video reel up to date. They are meant to represent your best work. All you need is 60 seconds to show who you are and what you do best. The video reel is your new resume. Create your video and make sure it encompasses who you are as a talent. Continue to ask for advice and feedback from employers and people you trust so you can continue to improve it.  This is the way of the future, so give your future employer a better idea of who you are and what you do best. Follow these tips and you will see positive results from having a video reel. If you haven’t sign up a talent account, please visit Castango now!


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